Add Yahoo as a preferred source to see more of our stories on Google. Typos happen to the best of us, but some fans were left wondering just how a major brand could make a mistake that made it all the ...

Forbes contributors publish independent expert analyses and insights. Jeff Fedotin covers the Kansas City Chiefs and sports business. Patrick Mahomes’ fourth advertising campaign with Coors Light ...

HOUSTON — Gulp. Coors Light had to swallow its pride and admit to an embarrassing typo in a series of advertisements. The full-page print and digital billboard ads were released in the U.S. and Canada ...

Hungover from Super Bowl? Not if you keep drinking! And Coors Light has the perfect solution. The national beer company has transformed the dreaded "case of the Mondays" into a literal case of beer.

A former Senior Publishing Editor on the Dow Jones Newswires team at The Wall Street Journal, Aaron earned a Bachelor's degree in Economics from the University of Michigan and a Master's in Journalism ...

Molson Coors CMO Sofia Colucci lays out the strategy behind the company's Super Bowl ad. The "Case of the Mondays" campaign kicked off weeks ahead of the game with a viral stunt. It follows a ...

Key Takeaways On Monday, Coors Light rolled out an advertising campaign that included an unfortunate typo.The brand called the mistake a "case of the Mondays."Two days later, Coors Light has unveiled ...