Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

The concept of functional foods has garnered significant attention as it bridges the gap between nutrition and health, offering benefits beyond basic dietary needs through the inclusion of bioactive ...

Marketing is the entire process of researching customer needs and preferences, developing product and service solutions to match, and promoting the benefits to targeted customers. Understanding basic ...

Dr. Labroo is a leading Consumer Psychologist and Professor of Marketing, specializing in leveraging psychological insights into emotions and motivation that drive consumer behavior. She uses her ...

In a world where speed drives success, AI-native research stands out not merely as a tool but as providing a competitive edge ...

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

It didn’t surprise Austin Benchley and Alexis Reed that the McDonald’s on South Mission Street in Mt. Pleasant is one of the most visited fast food restaurants in town. Probably because of it’s ...

CHICAGO--(BUSINESS WIRE)--Global market research company Euromonitor International launched a new webinar, analyzing the short- and long-term implications of COVID-19 on consumer behavior and how ...