Market segmentation involves categorizing consumers according to some variable or factor, such as consumer attitude. Segmenting consumers according to their attitudes allows a business to decide which ...

As financial technology (or “fintech”) has begun encroaching on the territory of financial services, offering consumers new ways to pay, borrow, invest and more, few surveys have looked at consumer ...

For a thorough analysis of customer behavior, marketers should exercise consumer surveys and execute usability testing on websites. Here is why these tactics are beneficial to strategy. Traditionally, ...

Many firms around the world are working hard to make the May deadline when supervisory authorities will start enforcing the new General Data Protection Regulation (GDPR). It started as a compliance ...

Globalization was supposed to be the great homogenizer of consumer markets. As they spend more time streaming the same movies, interacting on social media, and traveling abroad, the narrative goes, ...

Consumers are embracing the idea of wellness like never before and with a completely different approach than in decades past. It’s no longer about fad diets, only calorie-counting or workout videos a ...

WASHINGTON, DC – Marking the start of Cybersecurity Awareness Month, Consumer Reports (CR) and Aspen Digital, a program of the Aspen Institute, today released the Consumer Cyber Readiness Report. The ...

INSURANCE DURING COVID-19: Consumer attitudes and perceptions tracks consumer sentiment weekly as the market uncertainty continues to grow and and carrier relationship expectations rapidly evolve. J.D ...

The Conference Board's Consumer Confidence Index fell for a fourth straight month in November, dropping 6.8 points to 88.7.

Caloric sweeteners currently trending include honey. SANTA ANA PUEBLO, N.M. — Trends in wellness and awareness of natural and artificial sweeteners are affecting consumer attitudes, which often are ...