In a new study conducted by Prof. Raanan Sulitzeanu-Kenan from Hebrew University and Dr. Taher Abofol and Prof. Ido Erev from the Technion, evidence has emerged regarding the profound influence of ...

The influences of expertise and group size on an individual’s tendency to align with a majority opinion have been attributed to informational and normative conformity, respectively: Whereas the former ...

What causes individuals to conform to the opinions and judgments of others? Why do they need to? When is it an advantage to merge with the group and when is it not? Investigating the social, ...

Conformist transmission, defined as a disproportionate likelihood to copy the majority, is considered a potent mechanism underlying the emergence and stabilization of cultural diversity. However, ...

“It’s not surprising that in these studies people conformed, because…they’re being pulled in two directions, it’s authority, they might get in trouble or they want to be what’s called socially ...

Cultural traits — the information, beliefs, behaviors, customs, and practices that shape the character of a population — are influenced by conformity, the tendency to align with others, or ...

Aydogan's study builds on previous research, which also found that oxytocin increased conformity. He took a step further by proving that it leads to an increase in immoral behavior. "This is the first ...

A new study looks at the impact of group conformity on task performance in various environments and leverages insights from cultural evolution, social learning, and social psychology to experimentally ...