The Coca-Cola Company KO is intensifying its global marketing playbook to deepen consumer engagement and drive sustained market share gains. With consumer preferences shifting rapidly, Coca-Cola is ...

Coca-Cola saw organic revenue grow 5% in Q2 despite global unit case volume declining by 1%, per an earnings report. The company still expects to deliver 5% to 6% organic revenue growth this year.

Hometown Coca-Cola has long been a marketing behemoth, from Super Bowl spots to its iconic holiday ads featuring Santa Claus and precocious polar bears. But Coca-Cola’s first advertisement was far ...

The Coca-Cola Co. is “leveraging digital and tech-enabled innovations” in marketing and price-pack architecture to drive incremental sales and volumes of new products in the critical second year after ...

For more than a century, Atlanta beverage giant Coca-Cola has released holiday ads that have closely shaped much of the imagery associated with Christmas. Think Santa Claus and polar bears. This year, ...

Uber Advertising announced an interactive advertising format that combines branded map displays with destination-specific creative that runs during the consumer’s entire ride. Following the map to ...

Forbes contributors publish independent expert analyses and insights. Sughnen Yongo is a Midwest writer covering Black women, pop culture. Jul 18, 2025, 07:02am EDT Jul 21, 2025, 11:26am EDT Still ...

On May 8, 2025, Coca-Cola will celebrate its 139th anniversary. With a history that spans more than a century and a quarter, it is no surprise that the brand has seen many changes. From selling nine ...