A WORLD WITHOUT COLOR appears to be missing crucial elements. And indeed it is. Colors not only enable us to see the world more precisely, they also create emergent qualities that would not exist ...

Colour is among the most potent design tools – but one that architects can underuse. A RIBAJ/Dulux roundtable set out to discuss how to harness its power beneficially across a range of settings ...

Forbes contributors publish independent expert analyses and insights. Prince Ghuman covers neuroscience-based marketing strategy & tactics. Color is fundamental to your perception of the world around ...

It is striking that English color words come from many sources. Some of the more exotic ones, like "vermilion" and "chartreuse," were borrowed from French, and are named after the color of a ...

Colors play a huge role in the way we perceive the world. Without even realizing it, colors have the ability to evoke emotions and trigger certain reactions. Colors can even go as far as subliminally ...

For millennia, people have attempted to discover hidden character traits via seemingly unrelated characteristics—one’s handwriting, a bump on the skull, or the arrangement of the stars and planets on ...

Learning to name the colors is a ritual of childhood. At first kids have no clue; often they'll just say everything is "boo." Pretty soon, though, they can rattle off Roy G. Biv with aplomb. Still, ...

The current Food and Drug Administration concern that artificial food dyes could increase hyperactivity in children and cause other health hazards raises a simple question: Why do we put these things ...