Cîroc Vodka first launched in 2003. The French spirit company stands apart from other vodka brands because Cîroc is derived from grapes, rather than using grain, potatoes, or corn, as is common with ...

Household names such as Absolut, Grey Goose, Smirnoff and Ketel One have reigned supreme as the premiere vodka brands for quite sometime. Yet, recently, a newcomer has stepped up to the plate to ...

In June 2023, the rapper filed a complaint alleging Diageo classified Ciroc and DeLeon as "Black brands" that should only be marketed to "urban" consumers Jack Irvin has over five years of experience ...

Sean “Diddy” Combs accused his business partner Diageo of “illegal retaliation” on Wednesday, heightening the legal battle between the mogul musician and the spirits conglomerate. Diageo, which had ...

Sean “Diddy” Combs has entered into an alliance with the Diageo liquor company and will take over brand management of the liquor brand Ciroc it was announced today (October 24). Combs and Sean Combs ...

Shaquille O’Neal clearly has plenty of time on his hands since retiring. The NBA legend will be launching a vodka called “Luv Shaq” in 2013. The New York Post reports that the liquor will be sugar and ...

Sean “Diddy” Combs scored an early win in his legal battle with Diageo as a judge denied the liquor giant’s motion to dismiss his claims of the company of racism in the promotion and distribution of ...

Diddy has withdrawn his racial discrimination lawsuit against Diageo after accusing the spirits company of marginalizing his Cîroc vodka and DeLeón tequila brands. The embattled music mogul, whose ...

Former Roc-A-Fella Records CEO Dame Dash made a really brash claim regarding the legal troubles of Diddy, suggesting that the music mogul spiked wholesale quantities of his Ciroc Vodka. Dash even goes ...

“We are saddened that Mr. Combs has chosen to recast a business dispute as anything other than that and chosen to damage a productive and valued partnership. Mr. Combs’ bad-faith actions have clearly ...