DALLAS (Gray News) - Chuck E. Cheese is launching a new arcade concept, one that will be focused on the adult crowd. The iconic brand said it will be opening Chuck’s Arcade, an arcade designed for ...

Chuck E. Cheese wants families to visit more often beyond the scope of birthday parties. The arcade and pizza chain wants to be a part of your monthly subscriptions with its new “Fun Pass” membership.

If the days of going to Chuck E. Cheese for games and pizza are long gone, because you grew up, the childhood hotspot is reinventing the business, opening an older teen- and adult-focused concept.

Chuck E. Cheese isn’t just for the kids anymore. The arcade chain is opening a spin-off aimed at adults, called “Chuck’s Arcade,” which the company describes as a “modern-day love letter to the games ...