CBS News

Sacramento River Cats scrap "Gold Diggers" alternate kit, saying it "clearly missed the mark"

SACRAMENTO – Just about 24 hours after announcing a new alternative jersey this season, the Sacramento River Cats have scrapped the idea. The MiLB team announced its Sacramento Gold Diggers alternate ...
CBS News

Sacramento River Cats announce "Gold Diggers" alternate jersey

SACRAMENTO – Paying homage to California's Gold Rush history, the Sacramento River Cats will be playing with a new alternate jersey this season. On Thursday, the MiLB team announced their Sacramento ...
WKYC3

‘Our approach was wrong’: Sacramento River Cats end 'Gold Diggers' campaign after backlash

WEST SACRAMENTO, Calif. — The Sacramento River Cats have reversed their alternative name, ‘Gold Diggers,’ after a recent marketing campaign caught viewers' attention. This comes just a day after the ...
kcra.com

'Missed the mark': Sacramento River Cats ditch 'Gold Diggers' alternate identity

THIS IS KCRA THREE NEWS AT FIVE. AN INVESTIGATION UNDERWAY IN SACRAMENTO COUNTY. FIREFIGHTER IS IN CUSTODY THIS MORNING. THE CHARGES HE NOW FACES. THE TRADE WAR BETWEEN THE U.S. AND ITS BIGGEST ...
The New York Times

Sacramento River Cats abruptly end ‘Gold Diggers’ campaign: ‘Our approach was wrong’

After releasing a video Thursday promoting the “Gold Diggers” as the team’s alternate identity, the Sacramento River Cats canceled the campaign Friday. “Our recent marketing campaign for an ...