CTV reached 166M monthly viewers in Q1 2026. 36% of CTV viewers are exclusive, beyond linear TV. CTV attracts premium ...

Traditional TV advertising is certainly going through a period of significant and disruptive change. But the shift of ad dollars from linear to connected TV (CTV) is not the inevitable consequence of ...

PASADENA, Calif.—A new survey of marketers has found that advertisers view CTV advertising is the most effective digital channel in their media mix and that 23.6% plan to increase their spending on ...

As advertising has become increasingly obsessed with “outcomes,” nearly every channel has been re-cast as a performance channel. CTV is no exception. Now, “Performance CTV” has emerged as a convenient ...

Kantar: Connected TV in India reached 166 million viewers in Q1 2026, up 23%. 36% of CTV audience exclusive, 60% from NCCS A ...

CTV has become one of the fastest-growing categories in advertising. With spend surging and platforms multiplying, the term itself is starting to stretch in ways that raise real concerns. What began ...

Digital advertising’s dividing line between performance and awareness channels is crumbling, and AI is the wrecking ball. Typically, performance channels, such as the classic banner ad, had the ...

NEW YORK—The Interactive Advertising Bureau (IAB) today released a new industry guide that discusses the urgency of adopting new standards that will help advertisers better measure ads run on ...

A report from the IAB and Guideline found that many marketers view interactive capabilities as crucial to investment in the ...

With global CTV ad spend reaching $45bn last year, and double-digit growth predicted for the next three years, brands are ...