Bugatti is known for going all in when it begins a project. The Tourbillon hypercar was no exception with its incredible ... well, everything. Bugatti went so far as to do away with its iconic ...

Famed New York jewelers Jacob & Co. has not revealed the pricing for the timepiece, but it certainly beats waiting until 2029. If you ask a room of car enthusiasts and fanatics if they would want the ...

The Bugatti Tourbillon sounds like a watch and things get even more confusing when you consider the company partnered with Jacob & Co on the Bugatti Chiron Tourbillon watch in 2020. Production was ...

In a trailblazing move, Jacob & Co. and Bugatti—long-term partners for multiple highly complicated watch launches over recent years—both unveil new Tourbillons. The new Jacob & Co. Bugatti Tourbillon ...

The word for today is ‘Horology,’ which is the study of time and the art of making instruments for measuring and indicating time. Long before they could measure your O2 levels, heart rate, or sleep ...

When it comes to A-list watch collectors – and true connoisseurs – there's hardly anyone more qualified than rapper turned music mogul Jay-Z. So it makes sense for him to be the very first human to ...

Jay-Z is a huge fan of expensive watches. Case in point: The hip-hop billionaire is the first person to own a $340,000 Bugatti Tourbillon hyperwatch. Jay-Z Owns a Bugatti Tourbillon Hyperwatch ...