Yahoo will indeed acquire BrightRoll, a video ad network turned platform company, as TechCrunch first reported in October. (See the release). The transaction, priced at $640 million, fires up Yahoo’s ...

Add Yahoo as a preferred source to see more of our stories on Google. Yahoo announced a deal to acquire BrightRoll, a programmatic video-advertising platform, for $640 million in cash. The deal will ...

In its latest effort to increase revenues, Yahoo Inc. (YHOO), is purchasing digital video advertising service BrightRoll for $640 million in cash. BrightRoll caters to both buyers and sellers of video ...

On December 15, 2014, Yahoo completed the acquisition of BrightRoll for ~$640 million in cash. The transaction will combine Yahoo’s premium desktop and mobile video advertising inventory with ...

Google (GOOG), the world’s biggest seller of Web-search advertising, is getting one-upped in the surging $7.6 billion market for online-video ads from a 6-year-old startup one-tenth its size.

First there was Right Media. Then there was the Yahoo Ad Exchange. Now there’s BrightRoll. Yahoo started off Advertising Week on Monday with the announcement that it had consolidated all of its ...

Programmatic video advertising platform BrightRoll on Thursday announced partnerships with eXelate and Precision Market Insights (from Verizon) in an effort to boost mobile audience targeting through ...

Video ad network BrightRoll relaunched this morning with a name change from PostRoller and now offers direct access to the ad insertion process for consumer video producers. The company’s technology ...

As online video’s growth shows no sign of slowing down, broadband video ad network BrightRoll has raised a $30 million third round to extend its ad exchange and mobile offerings, two areas that are ...

Programmatic video ad platform BrightRoll on Wednesday announced several key partnerships that will give its clients access to measurement data and additional inventory. The company has also struck a ...