Your hundred-dollar-a-cut hair salon most likely stocks Schwarzkopf, and it's because this stuff is good. If you need a re-up ...

With the launch of TikTok Shop last year paving the way to sales growth for many brands, the platform’s click-to-buy feature isn’t for every brand. Instead, many of the top-performing, or “most ...

TikTok is evolving from an easy-to-read ecosystem into a complex entertainment center and marketplace. What trends and ...

Sophie von Mensenkampff, EMEA Marketing Manager, Visibrain TikTok has become a platform of major importance for brands across ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jack Borie At a time when ...

Kim Kardashian’s Skims livestream in December drew 30,000 concurrent viewers, validating TikTok’s push to bring China’s ...

Social media platform TikTok has revealed the trends that it believes are set to shape brand communication in 2025. According ...

TikTok’s fifth annual trends report is encouraging brands to “take more creative risks”, including using AI in their advertising on the social media platform. The report highlights three trends. The ...

TikTok has continued to have sway with marketers, with over one quarter of brands listing the ByteDance-owned app as the most integral platform for influencer marketing, according to a new report from ...

Social media is more crowded than ever, making it increasingly difficult for brands to stand out, even when investing in creator-driven content. While many brands still rely on standard creator ...