Your hundred-dollar-a-cut hair salon most likely stocks Schwarzkopf, and it's because this stuff is good. If you need a re-up ...

TikTok is evolving from an easy-to-read ecosystem into a complex entertainment center and marketplace. What trends and ...

With the launch of TikTok Shop last year paving the way to sales growth for many brands, the platform’s click-to-buy feature isn’t for every brand. Instead, many of the top-performing, or “most ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jack Borie At a time when ...

Sophie von Mensenkampff, EMEA Marketing Manager, Visibrain TikTok has become a platform of major importance for brands across ...

Pattern Group is acquiring the TikTok commerce agency NextWave. The ecommerce marketing platform said Thursday that the acquisition would help it reach new customers in the growing TikTok Shop ...

Social media platform TikTok has revealed the trends that it believes are set to shape brand communication in 2025. According ...

Social media is more crowded than ever, making it increasingly difficult for brands to stand out, even when investing in creator-driven content. While many brands still rely on standard creator ...

TikTok’s fifth annual trends report is encouraging brands to “take more creative risks”, including using AI in their advertising on the social media platform. The report highlights three trends. The ...

As the looming darkness of TikTok grew closer and closer on Saturday, many brands who have found a place on the app decided to come clean about secrets and share some humor to lighten the mood. While ...