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How can you get people on board with your branding project? These pros explain all

I recently had the pleasure of attending Frontify's conference, Paradigms, in Marrakech, Morocco. There, I heard many fascinating talks, including one by Iskra Velichkova, senior director of marketing ...

How Public Relations Keeps Brands Alive Over The Long Haul

Strong brands don’t just happen by accident. They don’t win trust and loyalty overnight; branding takes years and years, if ...

What is ‘brand well-being?’ And can it give you a competitive advantage?

By focusing holistically on the health of their employees, company culture, and customers, leaders can create organizations built for long-term success People know when a brand genuinely cares about ...

Why You Need To Become A Personal Brand Online Now

If you are still treating your online presence like an afterthought, you are leaving your reputation, your very identity, up ...
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Having a personal brand at work is key for introverts, expert says: ‘A lot of people underestimate’ them

Goldie Chan knows how to put herself out there. Chan, the founder and head of content for branding agency Warm Robots, is also an author, a frequent keynote speaker and a LinkedIn Top Voice. Still, ...

The AI era rewrites brand discovery

LLMs like ChatGPT, Gemini and Claude are breaking that cycle. Consumers aren’t searching anymore—they’re asking, and 80% of consumers now rely on AI-generated answer results for at least 40% of their ...
WGHP

Branding | Marketing | Advertising (BMA) Commits to Supporting Companies That Help People to Make an Impact

Empowering Purpose-Driven Businesses with Authentic Digital Marketing Strategies to Build Lasting Relationships, to Get Found, Get Trusted, Get More Customers. IRVINE ...