A four-stage brand positioning research method for professional services firms — find a space you can credibly own, prove it, ...

Picture it: A growing B2B company approves new positioning. Leadership understands it because they helped shape it. The messaging architecture is complete. The brand book is delivered. Everyone agrees ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions. A clear brand positioning statement can ...

Yates Jarvis, Principal of 2 Visions, shows senior leaders how to hit their e-commerce goals and build DTC expertise. Let’s talk about something I see all too often: E-commerce companies thinking that ...