Business blueprinting. It sounds like mapping the DNA of business, and that's what Unisys is attempting to do with its new, so-named initiative. Like gene therapy, the idea is that by mapping and ...

College leaders should embrace a customer-centric approach to improve the educational experience for their students. The September 22 issue of The Economist included an intriguing article, “The magic ...

How can a brand look through the lens of its customers, employees, and partners? The short answer is to chart their end-to-end journeys and interactions and look for pain points and opportunities. But ...

"Blueprinted engine" is a very impressive phrase in the sport of hot rodding. A vehicle with a ''blueprinted engine" is infinitely more desirable than a ''stocker" or even a plain old ''modified" ...

Blueprinting has become an abused term. For those who build their own engines—or at least want to know how to check clearances like valve-to-piston on an existing engine—we will offer some techniques ...

So What Does Marketing Really Do? For many years, I held various marketing positions in large B2B manufacturing firms and would be asked this question: “So what do you guys really do, anyway?” I found ...

A team of professionals stands at the edge of a winding path marked by a giant location pin—symbolizing the journey leaders must take to emotionally map out their team’s experience. It’s not just a ...