TOMY Company, Ltd. (TAKARATOMY), today announced that it will bring three of its most popular Japan-born brands to Anime Expo 2026 (July 2–5), North America's largest celebration of Japanese pop ...

Forbes contributors publish independent expert analyses and insights. Ollie Barder covers Japanese pop-culture and gaming from Tokyo. Last year’s tournament was more of a national one, and it pitted ...

TOKYO, March 21, 2025 /PRNewswire/ -- TOMY Company, Ltd., based in Katsushika Ward, Tokyo, will host the first-ever world tournament for the modern version of "bei-goma" spinning tops, the "BEYBLADE X ...

Beyblade, a Japanese spinning top toy first launched in 1999, is making a comeback across parts of Asia more than 20 years later.

TOKYO, Nov. 15, 2024 /PRNewswire/ -- TOMY Company, Ltd., based in Katsushika Ward, Tokyo, will collaborate with FC Barcelona, a legendary European multi-sports club based in Catalonia, to release two ...

Informal Beyblade battles are popping up in strangest of places, with players huddling in parks, gyms and shopping malls.

With a flick of their wrists, two players launch their Beyblades - customisable spinning tops that collide in a whirlwind battle to be the last one standing. They are part of a growing wave of ...

Thank you for signing up! Did you know with a Plus subscription to Express and Star you get full access to our award winning journalism for the news that matters to you and more. Beyblade, a popular ...

- Championship to Be Streamed Live Worldwide to Bring Heat of Event to Fans Everywhere - Starting with BEYBLADE Day (*2) on Friday, March 21, the company plans a variety of initiatives for fans around ...