In my last blog post, I wrote about using a continuous reinforcement schedule when you want to establish a new behavior. And I hinted that you should change that schedule after the behavior is ...

Every parent has offered incentives: “If you’re patient while I get the tires rotated, we’ll get ice cream afterwards.” Or, “if you play nicely with your cousin, you can use the iPad before dinner.” ...

Issuers are fine-tuning their rewards strategies, using carrots that can encourage fiscal responsibility and help them weed out less-desirable accounts. While traditional rewards programs based on ...

Rewards are more powerful than punishments in managing a child's behavior. Yet when parents are asked how they discipline their children, most answer with some type of reprimand or punishment. Yelling ...

One reason some people find slot machines so addictive is that they never know when dropping a quarter will win a jackpot. The uncertainty helps keep some people playing. In one experiment, the ...

One part of the basal ganglia, known as the nucleus accumbens (NAc), is composed of medium spiny neurons (MSNs). The MSNs, in which the dopamine D1 receptor (D1R) and dopamine D2 receptor (D2R) ...

Along with a pat on the back, a student at Rea Elementary in Costa Mesa can get a “shark bite” for remembering to follow the rules. Shark bites are slips of paper given out for showing good ...

Your small business must achieve the goals you set so it can succeed. However, you must achieve those goals by motivating others in your organization. The threat of punishment has long been ...

Imagine this: You’re sitting in a faculty meeting, bored and tired. As your principal talks, gesturing at PowerPoint slides, your mind starts to wander. You furtively pull out your phone and check ...

Loyalty programs that drive growth do more than reward. They influence what customers do next by creating early momentum, ...