Beverage giant Anheuser-Busch on Friday announced it had completed its $490 million acquisition of ready-to-drink beverage brand BeatBox. The deal was first announced in December.
Anheuser-Busch InBev adds BeatBox to its Beyond Beer portfolio in a $490M deal, boosting RTD growth with bold flavors.
In 2014, when BeatBox Beverages’ founding trio showed up on ABC’s Shark Tank with their original stereo-shaped bag-in-a-box party alcohol, Mark Cuban sensed a game-changing opportunity to cash in on.
Forbes contributors publish independent expert analyses and insights. Dave Knox is a writer focused on startups, tech, innovation, and CPG. On Shark Tank, BeatBox secured a $1 million investment from ...
When investor Kevin O'Leary takes a sip of BeatBox Beverages' neon Blue Razzberry Lemonade on the latest episode of ABC's hit show "Shark Tank," he flatly proclaims, "This tastes like sh--." But even ...
*Shaquille O’Neal is bringing his larger-than-life energy to the beverage world with the launch of BeatBox Blueberry Lemonade, a bold, boozy take on the classic summer refresher. The new flavor, ...
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AB InBev strikes deal for majority of BeatBox
Anheuser-Busch InBev is to acquire a majority stake in BeatBox, the US-based hard-punch maker. The Leffe beer maker will pay up to around $490m for an 85% shareholding in BeatBox. The deal also offers ...
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