The Nike Book 2 launches in the "Rising" colorway at 10:00 a.m. EST on Friday, January 2. Online shoppers can buy the ...

The polarizing adidas x Fear of God Athletics II Basketball shoes are marked down from $180 to $54 in three colorways online.

Mamba Day has come and gone again, and the likelihood that you or any sneakerhead you know in real life was able to purchase the limited-release Kobe 8 “What the Kobe?” sneakers is next to zero.

While the NBA season typically ignites interest in basketball footwear in late October, and the holiday shopping season kicks off in earnest in November, a distinct trend has been steadily building ...

When Michael Jordan took flight in his pair of Nike sneakers during the 1984 season, it served as a turning point for basketball and fashion. With the help of music and pop culture, everyone soon ...

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“A combo of Air Zoom cushioning and Nike Air gives him unreal responsive cushioning.” The shoes dropped globally on April 18 at nike.com and select retail locations. The Clear Jade/Liquid Lime/Black ...

Sneakers have become a big part of the basketball community, and with each passing year, brands collaborate with the players ...

Skechers U.S.A. (NYSE:SKX) may be making a big move into basketball shoes. The Athletic reported on Wednesday that the company is starting a new basketball division, and is in discussions with ...

Moolah Kicks created a women’s-specific basketball sneaker in 2021. Now it’s time for a girl’s-specific version. The Press Break, designed in 3Y to 7Y sizing, launches Sept. 15 and focuses just on ...

Forbes contributors publish independent expert analyses and insights. Nick Crain is an NBA reporter covering the OKC Thunder for Forbes. Oklahoma City Thunder superstar guard Shai Gilgeous-Alexander ...