Toy giant Mattel has expanded its partnership with Roblox to launch new games on the platform based on its popular brands.

Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand ...

Following the success of this past summer’s Barbie movie, Mattel Inc. and game developer Gamefam said Tuesday that they are bringing Barbie and her DreamHouse to Roblox Corp. Mattel MAT and Gamefam ...

Metaverse developer Gamefam announced today that it is partnering with Mattel to bring Barbie to Roblox. More specifically, it’s developing a Roblox experience called Barbie Dreamhouse Tycoon, in ...

The news drove Roblox stock higher. Under the deal, Roblox will offer a new slate of games and experiences based on Mattel's ...

Mattel, Inc. and Roblox Corporation recently announced an expanded collaboration to launch new Roblox titles inspired by major Mattel brands, including the upcoming Monster High experience on October ...

The first-ever official Barbie Roblox game – Barbie DreamHouse Tycoon – launches on 6th October, inviting players to enter the world of Barbie and build their very own DreamHouse. Mattel and Gamefam, ...

Mattel has launched "Monster High" inspired video games in Roblox and Fortnite. The toy company is building out its in-house ...

Roblox shares climbed after Mattel announced new Roblox games featuring major brands, starting with Monster High.

Barbie has taken 2023 by storm. Greta Gerwig's blockbuster film became the highest-grossing movie of the year and now for the first time, the famous doll is set to be the third-most-popular Halloween ...