Mattel announced a multi-year strategic partnership with family game publisher Outright Games to make three console and PC games. The partnership begins with three new games for all consoles and PC ...

Mattel announced a new partnership with the British publisher behind the "PAW Patrol" and "My Little Pony" video games Wednesday that will see the pair release three new games based on classic ...

Mattel announced this morning they have partnered with Zygna development studio Rollic to release a new Barbie mobile game for 2024. The company sent out a statement this morning, of which we have ...

Barbie Friendship Project, a new adventure game from Mattel and Outright Games, is slated to become available for all consoles and PC on October 25. The game will follow Barbie “Malibu” Roberts and ...

Your next toy or game may be able to converse with you. Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created popular chatbot ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced ...

Get ready for coolest KPop Demon Hunters toys coming to fans by Mattel and Hasbro, including an American Girl Doll collection ...

The new Barbie Project Friendship game, which will be available this autumn, follows Barbie Malibu Roberts and Barbie Brooklyn Roberts as they set out to save the Malibu Waves Community Center. Mattel ...

With Barbie having made a massive splash with a highly successful movie in 2023, it looks like Mattel and Zynga subsidiary developer Rollic are looking to capitalize further with a new mobile game.

In partnership with Outright Games, Barbie Horse Trails is a new open-world equestrian digital game where players can ride horses and solve mysteries. Mattel and Outright Games have announced the ...

Up to four players can join Barbie “Malibu” Roberts and Barbie “Brooklyn” Roberts to show off their moves in an unforgettable dance experience. Key game features include: Hit Songs: Dance along to ...