Latin America is taking Barbie mania to an extreme, with everything from pink-colored tacos and pastries, commercial planes bearing the Barbie logo, political ads and even Barbie-themed protests. But ...

Mattel and Sports Illustrated are teaming up this year to put Barbie on the cover of a limited number of SI's Swimsuit edition. And that sexualization of a little girl's play doll fits into a strange ...

Marketers need to choose brand partners wisely in order to avoid messy splits under the eye of a consumer who is more discerning than ever. “Barbie” mania swept the marketing world last year when ...