Building a Hip-Hop Brand Through Custom Merchandise and Fan Culture

Hip-hop has always been bigger than sound alone. From fashion and visuals to physical merchandise, artists build brands fans can recognize, wear, and belong to.
AllHipHop

The Business of Hip-Hop Collaborations: How Music Drives Brand Visibility

Hip-hop has evolved into one of the most powerful cultural engines in the world. What started as music now drives fashion, sneakers, video games, food, and even sweepstakes platforms. Hip-hop is no ...
St. Louis Post-Dispatch

Run-DMC's Darryl McDaniels will take the SLSO back to the early days of hip-hop

*Refers to the latest 2 years of stltoday.com stories. Cancel anytime. In 1983, Darryl “DMC” McDaniels changed the music industry. As one–third of the hip-hop act Run-DMC, the Queens native was a part ...