This Daiquiri Day (July 19), the timeless cocktail celebrates a milestone anniversary since its humble origins in Cuba – the birthplace of BACARDÍ, the World’s Most Awarded Rum. According to records ...

It's the start of a new year with consumers embracing Dry January -- or more like Dry-ish January as trends shows people want choices to partake in alcohol sometimes, lower alcohol on others and ...

Happy hour is quietly becoming the whole evening. A drinking habit called the daycap is nudging cocktails out of late-night ...

Bacardi Ltd., the world's largest privately held international spirits company, recently released its fifth annual Bacardi Cocktail Trends Report. The report, a collaboration with The Future ...

Although National Rum Month might be coming to close as August wraps, the spirit’s role in consumers’ imbibing celebrations continues to shine and BACARDÍ Rum is helping to build upon that legacy.

Bacardi rum's lively new campaign — “Move Like It's Summer” — is part of the spirits’ push to promote new Bacardi real rum canned cocktails, Bacardi coconut and Bacardi Superior rum-infused cocktails.

Originally published in the Bacardi Cocktail Trends Report This Earth Month and throughout the year, bartenders and brands are reframing sustainability as a creative challenge – utilizing novel ...

HAMILTON, Bermuda--(BUSINESS WIRE)--Bacardi Limited, the world’s largest privately held international spirits company, releases its fifth annual Bacardi Cocktail Trends Report, anticipating the key ...

Bermuda’s Bacardi Ltd is predicting a sea change in global drinking culture next year and, according to its new 2026 Cocktail Trends Report, the future looks bright, early and a little bit theatrical.

Camila Cabello teamed up with Bacardí rum in her first ever spirits collaboration – while also promoting her new single "I LUV IT." To announce Cabello's new campaign with the alcohol brand, the ...