The Bic pen company has apologized after a recent Facebook ad caused widespread outrage. The ad paid tribute to South African women on National Women's Day. But, many saw the message as sexist. It ...
?is_from_webapp=1&web_id=7217677296050800129" target="_blank" rel="noopener">‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and ...
Talk about a #EpicFail. The pen company Bic South Africa released what they thought would be perceived as an empowering ad on its Facebook and Twitter pages earlier this week, in honor of the ...
‘Look like a girl, act like a lady, think like a man, work like a boss,’ was the sentiment issued on Sunday by Bic Pen’s South African Twitter account for #WomensDay. Unsurprisingly, the company faced ...
Recently, Bic Pens approached Ellen DeGeneres with an endorsement deal: they wanted her to be the face of Bic's new Pens for Her, a duo of pastel-hued ballpoints made "for a woman's hand." Ellen was ...
BIC Cello, the manufacturer and distributor of writing instruments, has recently announced the launch of the new range of its pen, Butterflow. The revamped ballpoint product range alongside the new ...
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