BBH Asia-Pacific conceptualised the campaign, whose creative strategy was to show that Axe Vice makes men so seductive that it ‘turns nice girls naughty’. Thus, each execution shows different Asian ...
Axe is centering its latest campaign around an influencer, leveraging Davidson as both dating wingman and giver of life advice. The idea is to help Gen Z men master their “rizz,” a popular slang term ...
An Axe deodorant ad that features sexy angels has religious people up in arms. South Africa has banned a television commercial featuring angels falling from the sky and tossing away their haloes in ...
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