A coalition of executives involved in streaming media, data and advertising technology has formed the Automotive Streaming Council, a new alliance created to establish guidelines, uphold ethical ...

Jason Goldberg explains how programmatic media and omnichannel strategies help dealers engage today’s car buyers and drive ...

Some operators are growing concerned over slowing Automotive ad spend in 2024. However, the sector is poised for a strong rebound in 2025 as auto brands return to capitalize on AM/FM. That’s according ...

The automotive industry stands at the edge of a revolution, and it's not just about the technology inside cars.

As advertising and marketing strategies in the automotive sector continue to evolve in response to advancing technology and changing consumer expectations, advertisers are encountering new ...

Sibling publications Automotive News and Ad Age are teaming up to uncover the auto industry's most innovative, strategic, creative and effective marketing work. The Global Automotive Marketing Awards ...

Auto Trader’s Car Buyers Report revealed that for many consumers, the car buying journey has become frustrating and disjointed, with as many as 60% giving up their search for their ideal car because ...

Opinions expressed by Entrepreneur contributors are their own. With car sales swinging back up after a pandemic-induced dip, the automotive industry needs to focus on its marketing tactics. Marketing ...

Cox Automotive’s Ken Kraft is putting one more item on his plate. The executive vice president and chief marketing officer will also assume leadership of the company’s sales organization as chief ...

I seem to recall rumors of a Cadillac television commercial (possibly from the late eighties to early nineties) where a Cadillac sporting machine guns shot Japanese import automobiles. I guess they ...