Car Dealer Magazine

Auto Trader defends its pricing as bosses deny Deal Builder is responsible for falling share value

Bosses at Auto Trader say that the recent fallout over its controversial Deal Builder product is not to blame for its tumbling share price. The ...
The Drum

Auto Trader launches iPad magazine

Called Ignition, the editorially-led publication will cost £1.49 and is a clear indication the classifieds brand is seeking to keep in touch with customers beyond the six week window most will be in ...
Car Dealer Magazine

Auto Trader tweaks Deal Builder product making reservations optional

Auto Trader has tweaked its controversial Deal Builder product as the firm 'listens to feedback' from its customers.
B2B Marketing Magazine

Perran Moon, B2B marketing director, Trader Media Group

Since the closure of its Auto Trader magazine, Trader Media Group is now firmly focused on digital. B2B marketing director, Perran Moon, talks to Maxine-Laurie Marshall about how it’s encouraging its ...