As Apple prepares its first folding iPhone, refusing to use the iPhone Ultra brand could clear the noise and overloaded search visibility for a brand-new name.

The rumored iPhone Fold could reshape the premium smartphone market with a reported September 2026 release. Leaks point to a starting price of $2,500.

iPhone 18: Everything We Know About Apple's Upcoming Handsets

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Apple is reportedly testing PrismML's technology, which compresses AI models to run natively on iPhones, promising faster, more private, on-device Siri performance.

The iPhone 18 Pro Max could become thicker and heavier as Apple reportedly plans a larger battery and upgraded cooling system.

OS 27 updates point toward a possible foldable iPhone Ultra. Apple added internal frameworks measuring fold states and angle degrees for larger screens.

For the past two years, investors have measured the artificial intelligence race by one metric above all others: spending. Microsoft (NASDAQ:MSFT | MSFT Price Prediction), Meta Platforms (NASDAQ:META),

Apple reportedly raised its foldable iPhone target to 10 million units as it secures parts for a premium 2026-to-2027 hardware cycle.

Shares could soon look “too expensive,” KeyBanc’s Brandon Nispel warns as he cuts his rating for the iPhone maker.