Apple Watch bands define the user experience because they dictate the fit, feel, and comfort of wearing the watch. Apple Stores carry the company's range of Apple Watch bands to try on, helping you make an informed purchase.

Apple’s annual Black Unity Collection has just been unveiled. As well as iPhone and iPad wallpapers and a Watch face, the standout is the Apple Watch Black Unity Sport Loop, a head-turning strap that’s both audacious and intensely comfortable.