First there was iTunes video, then Apple TV+, and now just Apple TV. Apple's rebranding of Apple TV+ means that it now has Apple TV, Apple TV, the Apple TV. Alongside its announcement of when its hit ...

On Monday, Apple quietly rebranded its SVOD (subscription video on demand) service Apple TV+ as just “Apple TV.” The intention is to provide the streamer a “vibrant new identity,” Apple said, but as ...

Apple TV’s arrival on Android devices earlier this year was a long time coming, but the app still had some limitations. Thankfully, a new update to the Apple TV app has fixed one of the biggest issues ...

Macy is a writer on the AI Team. She covers how AI is changing daily life and how to make the most of it. This includes writing about consumer AI products and their real-world impact, from ...

Apple TV+ launched at a time when everyone was doing the ‘plus’ thing. It was a bit confusing, too. Apple TV+ lived inside the Apple TV app, which also houses content from other streamers. You could ...

Apple TV+ is dropping the plus sign for good. On Monday, Oct. 13, the streaming giant quietly revealed that "Apple TV+ is now simple Apple TV, with a vibrant new identity" in its announcement about ...

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Michelle is Lifehacker's Associate Tech Editor, and has been reviewing games, laptops, phones, and more for over 10 years. She is based in New York City and holds a master's degree from NYU. October ...

As if teaching your dad the difference between Apple TV and Apple TV+ was not difficult enough before… On Monday, Apple quietly rebranded its SVOD (subscription video on demand) service Apple TV+ as ...