Amazon is bringing Alexa+ to the web with a new Alexa.com site, expanding its AI assistant beyond devices and positioning it as a family-focused, agent-style chatbot.

Amazon is expanding Alexa's new AI powers outward, as both Prime and other Amazon users may now access Alexa+ on the web for all sorts of prompts.

Amazon recently announced it would be rolling out its Alexa+ assistant on the web.

Alexa+ is Amazon's generative AI upgrade to its Alexa virtual assistant. After months in an early access program, Amazon is debuting the Alexa.com website. Users can chat with Alexa+ on the site, just ...

Amazon is counting on its Alexa footprint to help it gain traction in the consumer AI race.