On the surface, marketing management seems like every day, common sense project management. After all, it’s just creating a lot of copy and pretty pictures right? However, every aspiring marketing ...
As a career software CMO, I have always been frustrated, and indeed embarrassed, by the fact that there is no decent enterprise software for managing the marketing department. While sales, engineering ...
Project management is a complex -- and critical -- function. Here are six pieces of advice to help project managers improve their craft. Project managers wear many hats: facilitators, managers, ...
Don't miss a MarketingProfs podcast, subscribe to our free newsletter! I invited Nathan to Marketing Smarts to discuss his secrets for managing marketing projects from start to finish. Here are just a ...
Access of our Project Management Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today ...
The Chief Marketing Officer of the Project Management Institute, Menaka Gopinath, tells OGHENOVO EGODO-MICHAEL about the place of project management in today’s world. Looking at the gap between ...
AI may be helping brands build scale, efficiency and speed, but 97% of creative marketing campaigns faced significant delivery challenges in the last year, according to new research by the Project ...
Something as small as a creative director taking a day of sick leave in the middle of a project, or a client requesting additional changes at the last minute, could cause a big headache for the ...
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