The way you communicate a printed message can be as important as what you say. You may have created the most unique or compelling message possible, but if the way it's displayed doesn't stop readers ...

"Z-pattern advertising" constructs advertisements based on the theory that people will scan images from left to right and, to a lesser extent, top to bottom. Ads with a narrative flow may benefit most ...

Google has redesigned the layout for the Google call only ads. Now your business name and headline will show directly below your phone number, along with a larger phone icon. Google said this is "to ...