Prefer Newsweek on Google to see more of our trusted coverage when you search. Shopping for bras, panties, swimsuits and lingerie isn't a simple task. With restrictions on in-store try-on and dressing ...

Adore Me, the digitally-native direct-to-consumer lingerie and apparel brand has been acquired by Victoria’s Secret. The transaction is structured as an all-cash deal with an initial $400M payment ...

Victoria’s Secret on Tuesday said that its Adore Me acquisition “creates meaningful sales and profit upside opportunities” for the company. The intimates giant in November said it would purchase the ...

Add Yahoo as a preferred source to see more of our stories on Google. If you have your Valentine’s Day gift figured out but not your outfit, don’t sweat it. You’ve still got time and plenty of options ...

Victoria's Secret announced Tuesday that it is buying the online lingerie brand Adore Me for an initial $400 million. Victoria's Secret said the acquisition will serve as a growth vehicle for the ...

Adore Me was an early adopter of generative AI, largely to support its marketing and creative functions. But the lingerie brand’s latest venture shows how the technology can power personalized product ...

The online lingerie start-up that's been aiming to upend Victoria's Secret since it launched in 2011 is hoping its newest venture will be a major move toward clipping the wings of the giant intimates ...

Victoria’s Secret said Tuesday it has signed a definitive agreement to acquire Adore Me, a lingerie startup known for its wide array of sizes, for $400 million in cash. The move comes as Victoria’s ...

Lingerie company Adore Me is not shy about how it wants to compete with Victoria's Secret. "We aim to slay Victoria's Secret," Sharon Klapka, Adore Me's director of business and brand development, ...