HOLLYWOOD -- Ilon Specht is the brains behind what started as an ad campaign for a hair dye from L'Oreal Paris - but went on to become the company's iconic slogan, used now for more than 50 years: ...

For decades, the rear window was prime real estate for slogans like "Six Year Anti-Corrosion Warranty." Today, that space is mostly clear as brands pivot to minimalist designs and digital marketing, ...

On 8 November 2025, the European Union Intellectual Property Office ("EUIPO") adopted the new Common Practice on the Distinctive Character of ...

You’ve heard these slogans your whole life—but most people have no idea where they came from, or how powerful they really were. From the line that sold America on diamond rings, to a pink cartoon ...