You're going to see ads during the trailers at AMC Theatres from next month. The cinema chain is adding a "platinum spot" in between the trailers and the film from July 1. The move is part of an ...

AMC Theatres is making it easier for moviegoers to know the actual start time of their film screening and avoid sitting through lengthy ads. A new notice has started appearing when people purchase ...

Late for the movies? You’ll probably still make it if you’re headed to an AMC movie theater. AMC Theatres announced this month it would be putting more regular advertisements ahead of movie screenings ...

AMC moviegoers frustrated by long trailers before a film might be in luck. After the cinema company struck a deal last month to add more advertising before its films, fans were furious. AMC even added ...

But what’s most interesting is the marketing strategy behind the trailers—in which promos and short clips of the trailers ...

Dune: Part Three, after a long wait, delivered a trailer that stunned fans and ramped up anticipation for the final piece in the sci-fi franchise. As the film's cast huddled at an AMC theater in ...

The next time you see a movie at AMC Theatres, note that your movie may not start at its listed time. Have you ever sat down for a 6 o’clock movie and felt like the movie didn’t actually start until 6 ...

Erick Massoto is a Brazilian writer who's always loved film and TV and loves finding connections between them. That's why he supports double features, especially if they are of a modern film paired ...