By 2027, retailers everywhere will scan 2D barcodes at checkout. It's time for brands to decide how they will update ...

June 26, 1974 was an historical milestone that changed the shopping experience: That’s the date the first item was ever scanned with a barcode. Juicy Fruit gum at a supermarket in Troy, Ohio, became ...

A major change is coming to supermarket checkouts soon.

Explore how RFID technology complements 2D barcodes in supply chains, enhancing speed, accuracy, and interactivity for ...

The UPC barcode, appearing as a sequence of vertical lines on a product label, revolutionized the retail industry 50 years ago by automating price lookup at checkout. While the technology has endured, ...

2D barcodes enable traceability and authentication for modern commerce, but they require strong data foundations, from supplier to consumer. In association withGS1 US The world’s first barcode, ...

Today, millions of businesses around the world power commerce with GS1 Barcode Standards. GS1, the not-for-profit organization behind global barcode standards, has a bold goal designed to help ...

Ship Bottom Brewery teamed up with GS1 US and Avery Dennison and used 2D barcodes on their ales as an engagement tool to see which customers consumed the new flavors. We rely on QR codes for a number ...

Special thanks to Marcella Michalek, a former summer associate at Foley, for her contributions to this article. When introduced nearly fifty years ago, the Universal Product Code (UPC)—the most ...

The zebra-striped labels are in the process of being phased out in favour of new, square-shaped QR codes in a move that could put an end to squinting at tiny product labels and accidentally buying ...

Supply-chain standards organization GS1 US has released a Barcode Capabilities Test Kit to help retailers gauge their readiness to shift from linear Universal Product Codes (UPCs) to data-rich 2D ...