UFC announced Thursday that IBM will be its first-ever global AI partner, teaming up to develop a new way for fans all over ...

Through a tie-up unveiled today, IBM becomes UFC's global AI partner - the first time the MMA promotion has put a brand into ...

Call it the unlikeliest of couples. IBM, one of earliest -- if not the first -- buyer of sports sponsorships from the tech (then called computer) category, has signed a global sponsorship deal with ...

IBM (IBM) and UFC, the world’s premier mixed martial arts organization and part of TKO Group Holdings (TKO), announced an innovative new partnership that will combine the power of IBM’s AI and data ...

The Ultimate Fighting Championship has sold its first sponsorship package in the artificial intelligence category, a ...

Khamzat Chimaev seems on the verge of a title shot at UFC 308. But as UFC's next big thing approaches his big night, he is dangerously close to being one of its great what-if stories. Long held ...

Ilia Topuria and Max Holloway collide for the UFC featherweight championship on Saturday. It's among the best fights booked in mixed martial arts this year, buoyed by a strong undercard.

A federal judge set to rule on injunction in NASCAR charter case as championship weekend arrives; TKO Group's Mark Shapiro on potential for Netflix to bid on UFC; the St. Louis Cardinals stick with ...

UFC star Colby Covington said Thursday that Democrats "have spent years trying to neuter traditional masculinity" and is why men have flocked to the side of former President Donald Trump ...

UFC star Henry Cejudo spoke out against trans inclusion in women’s sports on Sunday as he stumped for former President Donald Trump in Michigan. Cejudo was among the UFC fighters who spoke to ...

IBM (NYSE: IBM) and UFC®️, the world's premier mixed martial arts organization and part of TKO Group Holdings (NYSE: TKO), ...