The largest theater chains including AMC Entertainment, Regal Cinemas and Cinemark will invest more than $2.2 billion over the next three years to upgrade theaters in the U.S. and Canada, an industry group announced on Thursday.

The biggest theater chains in the US and Canada are upgrading their technology and adding attractions like arcades, bowling alleys and ziplines in hopes of enticing more people to go to the movies, according to Variety.

A group of exhibitors in the U.S. and Canada will invest more than $2.2 billion over the next three years to upgrade and modernize their theaters amid renewed optimism at the box office after a battering by Covid and Hollywood strikes,

The eight biggest theater chains in the U.S. and Canada announced Thursday that they plan to invest more than $2.2 billion to modernize and upgrade more than 21,000 screens over the next three years.

In a landmark move for the cinema industry, the National Association of Theatre Owners (NATO) has unveiled a sweeping $2.2 billion investment plan to overhaul movie theaters across the US and Canada.

Ahead of its annual fall summit, the National Association of Theater Owners says that eight of the top movie theater chains in North America are committed to invest a combined $2.2 billion in modernizing and upgrading their cinemas over the next three years.