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Apple iPhone Sales Shrink Slightly

Reuters on MSN · 53m

Apple rises as rosy forecast lifts hopes for iPhone rebound

Apple shares rose 2% on Friday after a rosy forecast fuelled hopes of an iPhone sales rebound, even as tough competition and a lack of AI features weigh on demand in key market China. Already the world's most valuable company,

Markets Insider on MSN · 1d

Wall Street is cautious on iPhone sales ahead of Apple earnings but analysts hope AI will shine

Wall Street is mainly focused on Apple's iPhone sales in China and any guidance related to its March quarter, which could include iPhone SE4 sales.

Forbes on MSN · 18h

Apple Earnings: Record Results Even As iPhone, China Sales Fall Short Of Forecasts

Apple reported $18.5 billion in sales in greater China last quarter, comfortably below consensus estimates of $20.9 billion.

Apple, DeepSeek

Apple’s Blockbuster Earnings Mask Its Fading Innovation

“Our record revenue and strong operating margins drove EPS to a new all-time record with double-digit growth and allowed us to return over $30 billion to shareholders,” Apple CFO Kevan Parekh said. “We are also pleased that our installed base of active devices has reached a new all-time high across all products and geographic segments.”

TechCrunch on MSN · 16h

Apple CEO says DeepSeek shows ‘innovation that drives efficiency’

Apple CEO Tim Cook said DeepSeek’s AI models represent “innovation that drives efficiency” on his earnings call on Thursday while fielding questions from analysts about the iPhone maker’s AI ambitions.

The Times of India on MSN · 7h

Apple CEO Tim Cook has this one line of praise for China's DeepSeek

During Apple's earnings call, CEO Tim Cook praised the Chinese AI startup DeepSeek for its innovative AI models improving efficiency by reducing costs and enhancing performance. Despite allegations from OpenAI,

6hon MSN

Apple’s AI Moment Is Still a Ways Off

The company’s stock is getting a boost from the DeepSeek news, but AI isn’t driving a rush to upgrade iPhones yet.

CNET on MSN5h

Take Back Your iPhone Storage by Turning Off Apple Intelligence

Apple's beta AI tech is now activated automatically in iOS 18.3. Here's how to disable specific features or the whole thing.

16h

Apple iPhone sales dip despite AI rollout

Sales of Apple iPhones dropped at the end of last year, as the tech firm's roll out of new artificial intelligence (AI) ...

2d

AI Could Finally Be the Reason to Switch From Apple to Samsung

The Samsung Galaxy S25 may look like an iPhone, but its AI assistant reminds me how the world is being separated into AI ...

2d

DeepSeek’s AI breakthrough may actually benefit Apple Intelligence

The AI tech DeepSeek used to train its reasoning model might be just what Apple needs for major Apple Intelligence ...

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