Gap (GPS) stirred things up in the retail sector this week with the appointment of longtime Nike (NKE) executive Maggie ...

Gap, owner of the Old Navy, Gap, Banana Republic and Athleta brands, has announced Maggie Gauger as its new global brand ...

O nly six years ago, Gap Inc was telling investors that its Athleta yoga clothing brand was on its way to becoming a $2 ...

Athleta has named Maggie Gauger its new Global Brand President and CEO, replacing Chris Blakeslee, who will remain with the ...

SAN FRANCISCO — July 29, 2025 — Gap Inc. today announced Maggie Gauger will join the company as Global Brand President and ...

Gap has hired veteran Nike executive Maggie Gauger as president and chief executive of its struggling Athleta brand, effective Aug. 1. Gap on Tuesday said Chris Blakeslee, who joined as president and ...

Dive Brief: In a sign it’s serious about yanking Athleta from its doldrums, Gap Inc. has tapped Nike veteran Maggie Gauger to be global brand president and CEO, effective Friday.

For this piece, I wanted to create something that speaks to her power, her movement, and her identity,” the designer says ...

Gap does not break out Athleta’s annual sales, but the brand had more than 160 stores at the end of January. Gap said in 2017 that Athleta was on its way to hitting $1 billion in annual revenue.

Gap will be leaning hard into Athleta, but also Old Navy, even as it deemphasizes its Gap stores and those of Banana Republic. It plans to close about 30% of their locations by the end of the 2023 ...

Gap is downsizing, planning to shutter hundreds of Gap and Banana Republic stores, and closing all of its stores in the United Kingdom. But Athleta is in expansion mode, with over 200 open ...