Elon Musk is integrating AI across his companies and blurring the lines between them.

Elon Musk has just unveiled “Companions,” a new feature for his AI chatbot, Grok, that allows users to interact with AI personas. These include Ani, a gothic anime girl who communicates with emojis, flirtatious messages, and facts, as well as Rudy, a friendly red panda.

Grok’s responses must come from “independent analysis,” not Musk’s stated beliefs. xAI has offered a couple more fixes for “issues” with its Grok AI chatbot, promising it will no longer name itself “Hitler” or base its responses on searches for what xAI head Elon Musk has said.

At launch, Grok AI’s Companions will be available to SuperGrok subscribers ($30 per month), who need to enable the feature from the app's settings. This is just a “soft launch,” and enabling the feature will get much easier in a few days, said xAI owner Elon Musk on Monday.

The company also explained that Grok cited Musk's views on certain topics because the chatbot made the connection that Musk owns xAI, and searched for what either of them "might h

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The announcement comes just days after Grok generated antisemitic responses and praised Hitler, which were later deleted.

Investors familiar with the matter told The Wall Street Journal that the rocket company SpaceX has agreed to invest a whopping $2 billion in xAI, the Musk-led firm behind the controversial large language model Grok. This investment makes up almost half of the $5 billion of equity that the AI company raised last month.