It was extremely difficult,” IgniteTech CEO Eric Vaughan tells Fortune. “But changing minds was harder than adding skills.” ...

Wieden didn't come up with "Just Do It" until 1988. As NPR noted, that was the year of the Air Jordan 3, the Air Trainer 1, and the Air Revolution, which became some of the biggest shoes in the ...

"You did not see Nike without 'Just Do It.' The slogan became synonymous with the brand and vice versa." Twenty-five years later, it's still Nike's slogan, although global chief marketing officer ...