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Gucci Names Demna New Aristic Director

El Mundo on MSN · 6h

Goodbye to Balenciaga, Demna becomes the unexpected new creative director of Gucci

The name of Maria Grazia Chiuri, the creative director of Dior, was highly anticipated, but the chosen one to lead Gucci has been Demna, the man who revolutionized Balenciaga. The fashion game continues.

Associated Press News on MSN · 19h

Gucci names Demna new aristic director, as he moves from Kering sister brand Balenciaga

Gucci has announced that the Balenciaga artistic director Demna, who goes by one name, will take over the creative direction of the Italian luxury fashion house starting in July.

The Wall Street Journal on MSN · 23h

Gucci Names Balenciaga’s Demna New Artistic Director in Bid to Revamp Brand

Kering appointed Demna Gvasalia as artistic director of Gucci, turning to the Balenciaga designer to inject new life into its flagship brand at a difficult time for the industry.

Demna, Gucci

What We Want (And Don't Want) to See From Demna's Gucci

Gucci is struggling. Gucci may be desperate. Today, the Italian house announced its appointment of Demna as its new Artistic Director. He will begin his tenure in July of this year, and present his first collection in September. Demna is Gucci’s first “celebrity” designer in the brand’s 100-plus-year history.

Hypebeast · 19h

Can Demna Be Gucci's Hero?

Balenciaga’s provocateur is next in line to lead Kering’s cash cow. Can he bring Italy's largest luxury fashion label back to its former glory?

British GQ · 7h

Balenciaga's disruptor-in-chief Demna is going to Gucci

Demna will show his final Balenciaga couture collection in July before starting at Gucci. The announcement caps weeks of fevered speculation over the future of Italy's largest luxury house, which has been on a high-stakes hunt for a new designer to reverse falling sales since parting ways with Sabato De Sarno in February.

42mon MSN

Gucci's Demna Appointment Gets Mixed Reactions from Gen Z

On March 13, Gucci announced that Demna will be the brand's newest creative director. The 43-year-old designer was formerly ...

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As Demna Heads to Gucci, a Look Back at His Incredible Work for Balenciaga in Vogue

At Balenciaga, Demna, who is departing for Gucci, challenged everything we thought we knew about fashion and luxury. Revisit ...

Demna's Brave Gucci Gamble: Can Risky Choice Rescue Iconic Brand?

Kering's decision to appoint Balenciaga designer Demna as Gucci's creative director led to a $3 billion stock drop. Analysts ...

4don MSN

Demna dials down theatrics for a more saleable vision of Balenciaga at Paris Fashion Week

Balenciaga is no stranger to spectacle, but this season, Demna played a different game—one of precision, control, and quiet ...

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It’s Demna at Gucci! Fashion’s Master Maverick Will Helm Italy’s Largest Luxury House

The 43-year-old Georgian-born designer will oversee his final couture show at Balenciaga on 9 July before decamping to ...

Demna's Bold Appointment: Can Gucci's New Visionary Reignite Its Timeless Appeal?

Kering's decision to appoint Balenciaga designer Demna as Gucci's chief designer saw a $3 billion loss in stock value.

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Gucci Makes Bold Choice for New Designer

The great Gucci reset is here. On Wednesday, the Italian fashion house named Demna, the mononymic designer who transformed ...

23hon MSN

He made Ikea bags chic and sold ‘destroyed’ sneakers. Now, he’s the designer of Gucci

Kering, which also owns Bottega Veneta, Saint Laurent and McQueen, praised Demna’s tenure at Balenciaga, where he has been ...

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