These ads will show up in the Status and Channels section. WhatsApp says that it will use information like the users’ country, city, language, the Channels they are following, and how they interact with ads they see,

After years of providing free services without any bells attached, WhatsApp is now going to start showing ads on the popular chat app. To be clear, users will only see ads on the Status screen — the app’s take on Instagram’s Stories.

For now, the ads will only appear on WhatsApp's Updates tab, where users can update their status and access channels or groups targeting specific interests they may want to follow. In its announcement of the ads, parent company Meta claimed that placing ads under Updates means that the ads won’t “interrupt personal chats.”

WHATSAPP users can unlock a handy new ChatGPT feature directly within the messaging app. The popular AI platform was added as a free chatbot to WhatsApp at the end of 2024, allowing users to ask

As per Meta's Newsroom, advertisements will appear only in the "Updates" tab — a separate tab at the bottom of the app, which showcases both "Channels" and "Status" features. Users can subscribe to friends and other public channels, and post statuses of their own, akin to Instagram 's subscription and "Stories" features.